Monday, April 19, 2010

The Divine Proportion in Marketing

The Golden Mean, The Divine Proportion, The Golden Section, The Fibonacci Sequence, Phi.....


The 7 minute video below discusses modern products designed using these dimensions to attract human attention. Cell phones, sunflowers, architecture, cereal boxes, seashells and much more conform to these proportions. Design will be one of the factors that distinguish products in the future and any marketer that forgets the natural beauty of the Golden Mean will lose customers.

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