Wednesday, April 14, 2010

Marketers of the Future and Choices

Barry Schwartz on The Paradox of Choice

Please follow the link to this video.
If you are interested in marketing the video is by a Sociologist who has studied how choice can make life more difficult, more stressful and less satisfying rather than more satisfying.

This is one of those 'good to know' concepts that could inform your papers and your career

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