Friday, April 16, 2010

Consumers Post Meltdown

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. He identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending
“John Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald's, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights Officer for marketing giant Young & Rubicam, he combines his expertise with the information reaped from Y&R's Brand Asset Valuator (an enormous database of brands) to understand and anticipate change in the intricate world of commerce.”
Gerzema is co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market. He has long been a proponent of placing the consumer at the heart of all business development and decisions.

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