Impulse purchasing fact sheet

Placebos and pricing

Placebo (for marketplace this has to go under pricing)6 minute video


This 6 minute video by Behavioural Economist Dan Ariely speaks about placebos. What does that have to do with marketing? I'm glad you asked! He brings the topic around to pricing which is an important componenet of marketing decisions.

Dan Ariely

The Divine Proportion in Marketing

The Golden Mean, The Divine Proportion, The Golden Section, The Fibonacci Sequence, Phi.....

1,1,2,3,5,8,13,21........

The 7 minute video below discusses modern products designed using these dimensions to attract human attention. Cell phones, sunflowers, architecture, cereal boxes, seashells and much more conform to these proportions. Design will be one of the factors that distinguish products in the future and any marketer that forgets the natural beauty of the Golden Mean will lose customers.

Seth Godin - Is it REMARKABLE?

How to Stand out in a world with too many choices and too little time.

Flying new Colors

This music video by Vanessa Williams may have been part of your childhood but it captures many of the important themes for marketers today. Perhaps it is a good time for a refresher course in the current values of consumers. I hope you'll take the time to listen to this song. The lyrics capture much that we should be paying attention to - and it is from Disney- one of the world's best marketers.