Friday, April 23, 2010

The 4 Golden Rules of Commercial Sound

4 Golden Rules of Commercial Sound (5 minute)

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses and speaks on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive? Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters. In the early 1980s, Treasure was the drummer for the band Transmitters.

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