Friday, April 16, 2010

Rory Sutherland: Life Lessons from an Ad Man

Rory Sutherland Life lessons from an Ad Man

Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.

An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman

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