Friday, June 18, 2010
Thursday, June 17, 2010
Wednesday, June 16, 2010
Tuesday, June 15, 2010
Monday, June 14, 2010
Sunday, June 13, 2010
The Domestic Biggest Western Star in China
Dashan 大山; "Big Mountain"
Mark Rowswell who is known as ‘Dashan’ (Big Mountain) in China. He is currently presiding as Canada's Commissioner General at the Shanghai 2010 World Expo. Although relatively unknown in the West, he is the most famous foreign national who has become a bona fide domestic celebrity in China. He has worked in comedy, dramatic acting and as a television host. Dashan can speak English, Mandarin and Cantonese fluently. Upon graduation from the University of Toronto with a Bachelor of Arts in Chinese Studies in 1988, Rowswell was awarded a full scholarship to continue Chinese language studies at Peking University. Dashan's name and image can often be seen in commercial endorsements for various Chinese and international companies, including Ford automobiles. Dashan is also active as a spokesman for several charity organizations, primarily involved with cancer prevention as well as environmental protection.Mark Rowswell has made such contribution to cross cultural understanding and to Chinese Canadian relations, all without much awareness in his home country. That seem so quintessentially Canadian to me!
Saturday, June 12, 2010
Practical Lessons in Marketing
Supermarket Psychology: take note of the thought processes that go into each placement and each component of the decisions. This is a primer in marketing (pun intended).
Friday, June 11, 2010
Canadian Immigrantion 2004
It is crucial to understand where immigrants to a country hail from in order to understand the country's marketplace.
Rory Sutherland shares more insights
Rory Sutherland is a leadinng thinker in the world of marketing. As always, I hope you have the time to give a listen.
Thursday, June 10, 2010
Wednesday, June 9, 2010
The Future of User Interface
Marketers really need to have a sense of what the world of tomorrow will be like. If you have the time, take a look at this video with expert user interface developer (he did the technology for the movie Minority Report) and get a glimpse of our not so distant future.
Cross cultural negotiations
Ethnocentricity leads to great misunderstandings between nations and businesses. This video helps to illuminate the issues
Tuesday, June 8, 2010
Understanding India is Crucial for Marketing Futures
This news clip is from the 2009 election in India.
The Online Value Chain
Online Value Chain
This video by Smartboard is excellent in supplying knowledge of the online influencers.
This video by Smartboard is excellent in supplying knowledge of the online influencers.
Monday, June 7, 2010
Sunday, June 6, 2010
How to research any company online
How to research a company online:
Publication/subject Lexis-Nexis file name
Hoover company profiles HOOVER
Securities and Exchange Commission SEC
Company annual reports ARS
Company annual 10-K filings 10-K
Company quarterly 10-Q filings 10-Q
Business wire BWIRE
Public relations newswire PRNEWS
S&P Daily News SPNEWS
Disclosure DISCLO
Consensus earnings projections EARN
CNN Financial Network CNNFN
Dow Jones News/CNBC CNBC
Business Week BUSWK
Forbes FORBES
Fortune FORTUN
Some company web pages include links to the home pages of industry trade associations where you can find information about industry size, growth, recent industry news, statistical trends, and future outlook. A number of business periodicals like Business Week, the Wall Street Journal, and Fortune have Internet editions that contain the full-text of many of the articles that appear in their paper editions. You can access these sites by typing in the proper Internet address for the company, trade association, or publication. The following web sites are particularly good locations for company and industry information:
• Securities and Exchange Commission EDGAR database (contains company 10-Ks, 10-Qs, etc.) www.sec.gov/cgi-bin/srch-edgar/
• NASDAQ www.nasdaq.com/
• CNNfn: The Financial Network www.cnnfn.com/
• Hoover’s Online www.hoovers.com/
• American Demographics/Marketing Tools www.marketingtools.com/
• Industry Net www.industry.net/
• Wall Street Journal--Interactive edition update.wsj.com/
• Business Week www.businessweek.com/
• Fortune www.pathfinder.com/fortune/
• MSNBC Commerce News www.msnbc.com/news/COM_Front.asp
• Los Angeles Times www.latimes.com/
• New York Times www.nytimes.com/
• News Page www.newspage.com/
• Electric Library www.elibrary.com/
• International Business Resources on the WWW--a Michigan State University site ciber.bus.msu.edu/busres.htm
Publication/subject Lexis-Nexis file name
Hoover company profiles HOOVER
Securities and Exchange Commission SEC
Company annual reports ARS
Company annual 10-K filings 10-K
Company quarterly 10-Q filings 10-Q
Business wire BWIRE
Public relations newswire PRNEWS
S&P Daily News SPNEWS
Disclosure DISCLO
Consensus earnings projections EARN
CNN Financial Network CNNFN
Dow Jones News/CNBC CNBC
Business Week BUSWK
Forbes FORBES
Fortune FORTUN
Some company web pages include links to the home pages of industry trade associations where you can find information about industry size, growth, recent industry news, statistical trends, and future outlook. A number of business periodicals like Business Week, the Wall Street Journal, and Fortune have Internet editions that contain the full-text of many of the articles that appear in their paper editions. You can access these sites by typing in the proper Internet address for the company, trade association, or publication. The following web sites are particularly good locations for company and industry information:
• Securities and Exchange Commission EDGAR database (contains company 10-Ks, 10-Qs, etc.) www.sec.gov/cgi-bin/srch-edgar/
• NASDAQ www.nasdaq.com/
• CNNfn: The Financial Network www.cnnfn.com/
• Hoover’s Online www.hoovers.com/
• American Demographics/Marketing Tools www.marketingtools.com/
• Industry Net www.industry.net/
• Wall Street Journal--Interactive edition update.wsj.com/
• Business Week www.businessweek.com/
• Fortune www.pathfinder.com/fortune/
• MSNBC Commerce News www.msnbc.com/news/COM_Front.asp
• Los Angeles Times www.latimes.com/
• New York Times www.nytimes.com/
• News Page www.newspage.com/
• Electric Library www.elibrary.com/
• International Business Resources on the WWW--a Michigan State University site ciber.bus.msu.edu/busres.htm
Transcultural Leadership
Transcultural Leaders ensure that companies do not fall into ethnocentrism. There is significant value in having leaders with experience of the world that goes beyond our own society.
Saturday, June 5, 2010
The Happiness Project - Buy some Happiness
Buy some happiness
The Happiness Project is a book and a series of Youtube videos that consider how to increase an individual's happiness. I am including this segment here so that you can consider the sort of purchases or ways to spend money that actually enhance an individual's level of happiness. This might be good information for marketers to consider when discussing the shifts in consumer behaviour.
The Happiness Project is a book and a series of Youtube videos that consider how to increase an individual's happiness. I am including this segment here so that you can consider the sort of purchases or ways to spend money that actually enhance an individual's level of happiness. This might be good information for marketers to consider when discussing the shifts in consumer behaviour.
An Economist Discusses The Science of Pleasure
The Science of Pleasure as it relates to marketing is discussed by an economist, Daniel McFadden. The lecture is dense but worth the time and cognitive effort. The lecture is about an hour. It is a higher level of discourse but informative.
New Science of Pleasure
.
New Science of Pleasure
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Value Chain Analysis
Value Chain Analysis is an important component of marketing. The visuals on this video start slowly but they are there so please be patient for this is a good tool for understanding the big picture of value chain analysis.
Friday, June 4, 2010
I (the blogger) am asking you (the reader) when a C in life was ever good enough?
So you'll flunk us if we do not change the world?
Well, you might just squeek by with a 'C'.
-dialogue from 'Pay it Forward"
I'm asking when a 'C' in life was ever good enough?
Well, you might just squeek by with a 'C'.
-dialogue from 'Pay it Forward"
I'm asking when a 'C' in life was ever good enough?
What if business people 'Paid it Forward?'
yWhat if every business took one world problem that it could make a difference in and 'Paid it forward'?
What if they did it in a way that would help them too? That is the topic of Michael Porter's 2006 article in Harvard Business Review.....well OK not exactly but close. Porter said that if businesses tackled world problems with their expertise they were in a better position than anyone else to make a diffference and a profit. So....what if Pfizer made up for some past faut pauxs and picked a disease it could eliminate for very littel money or Ecolab worked to help eliminate rats in any big city. The idea is to go after the problems we can strike off the list or the ones that generate more complex problems as they get bigger. What if another company bought the resources to help iodize salt in countries that need the help? Or water companies drilled wells overseas with sponsorships or a percentage of profits for the corporate social responsibility kudos? Win win solutions add up to more in the long run. I have included this film trailer for inspiration or motivation.
What if they did it in a way that would help them too? That is the topic of Michael Porter's 2006 article in Harvard Business Review.....well OK not exactly but close. Porter said that if businesses tackled world problems with their expertise they were in a better position than anyone else to make a diffference and a profit. So....what if Pfizer made up for some past faut pauxs and picked a disease it could eliminate for very littel money or Ecolab worked to help eliminate rats in any big city. The idea is to go after the problems we can strike off the list or the ones that generate more complex problems as they get bigger. What if another company bought the resources to help iodize salt in countries that need the help? Or water companies drilled wells overseas with sponsorships or a percentage of profits for the corporate social responsibility kudos? Win win solutions add up to more in the long run. I have included this film trailer for inspiration or motivation.
Trading Revenue at U.S. Bank Holding Companies in 2009
All data from December 2009 FR Y-9C filings. Dollar amounts in millions.
Total Assets, Dec. 31, 2009 Trading Revenue As a Percentage of Industry Trading Revenue
1 Goldman Sachs Group $849,278 $23,234 36.2%
2 Bank of America 2,224,539 12,067 18.8%
3 JPMorgan Chase 2,031,989 9,870 15.4%%
4 Morgan Stanley 771,462 7,279 11.3%
5 Citigroup 1,856,646 4,448 6.9%
6 Wells Fargo 1,243,646 2,674 4.2%
7 Bank of New York Mellon 212,336 1,032 1.6%
8 State Street 156,756 598 0.9%
9 Northern Trust 82,142 508 0.8%
10 MetLife 539,314 361 0.6%
11 GMAC 172,313 173 0.3%
12 PNC Financial Services Group 269,922 170 0.3%
13 U.S. Bancorp 281,176 163 0.3%
14 Fifth Third Bancorp 113,380 125 0.2%
15 SunTrust Banks 174,166 100 0.2%
Sum: Top 15 Banks by Trading Revenue 62,803 97.8%
Remaining Bank Holding Companies 1,399 2.2%
Total: All Bank Holding Companies (986 banks)
Total Assets, Dec. 31, 2009 Trading Revenue As a Percentage of Industry Trading Revenue
1 Goldman Sachs Group $849,278 $23,234 36.2%
2 Bank of America 2,224,539 12,067 18.8%
3 JPMorgan Chase 2,031,989 9,870 15.4%%
4 Morgan Stanley 771,462 7,279 11.3%
5 Citigroup 1,856,646 4,448 6.9%
6 Wells Fargo 1,243,646 2,674 4.2%
7 Bank of New York Mellon 212,336 1,032 1.6%
8 State Street 156,756 598 0.9%
9 Northern Trust 82,142 508 0.8%
10 MetLife 539,314 361 0.6%
11 GMAC 172,313 173 0.3%
12 PNC Financial Services Group 269,922 170 0.3%
13 U.S. Bancorp 281,176 163 0.3%
14 Fifth Third Bancorp 113,380 125 0.2%
15 SunTrust Banks 174,166 100 0.2%
Sum: Top 15 Banks by Trading Revenue 62,803 97.8%
Remaining Bank Holding Companies 1,399 2.2%
Total: All Bank Holding Companies (986 banks)
Thursday, June 3, 2010
Tuesday, June 1, 2010
Marshall Mcluhen-Canadian communications thinker
The global village
In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village.
The term is sometimes described as having negative connotations in The Gutenberg Galaxy, but McLuhan himself was interested in exploring effects, not making value judgments:
Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. And as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. [...] Terror is the normal state of any oral society, for in it everything affects everything all the time. [...] In our long striving to recover for the Western world a unity of sensibility and of thought and feeling we have no more been prepared to accept the tribal consequences of such unity than we were ready for the fragmentation of the human psyche by print culture
In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village.
The term is sometimes described as having negative connotations in The Gutenberg Galaxy, but McLuhan himself was interested in exploring effects, not making value judgments:
Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. And as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. [...] Terror is the normal state of any oral society, for in it everything affects everything all the time. [...] In our long striving to recover for the Western world a unity of sensibility and of thought and feeling we have no more been prepared to accept the tribal consequences of such unity than we were ready for the fragmentation of the human psyche by print culture
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