More Marketing Expertise

Rory Sutherland

Difference between advertising and direct marketing

“advertising is a collection of powerful media seeking the right idea, while direct marketing is a powerful idea seeking the right media”
Rory Sutherland

“Never forget there is not one recession there are 55 million “

Rory Sutherland



Brand Building in a recession: Rory Sutherland from D&AD on Vimeo.

Economic Growth and Ideas from Rory Sutherland

Rory Sutherland shares more insights

Rory Sutherland is a leadinng thinker in the world of marketing. As always, I hope you have the time to give a listen.

Meet the Boss- Rory Sutherland

Marketplace Content vs. Context

Rory Sutherland Sales and Advertising

One of Britian's best ad men talks about sales and advertising. He is worth listening to.

Rory Sutherland and Mobile Media- Context vs. Content

Rory Sutherland: Life Lessons from an Ad Man

Rory Sutherland Life lessons from an Ad Man


Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.

An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman