Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Sunday, October 10, 2010
Monday, June 7, 2010
Monday, April 19, 2010
Brand Experts 9 Life Lessons
Matthew Child’s 9 Life Lessons
"A specialist in digital branding and interactive services, Matthew Childs seeks out new trends in competitive markets. As an advertising lead at Razorfish, Childs draws from extensive experience in the marketing world, having led Nike's global internal communications department. Before that, he was a writer and editor for Outside Magazine and Playboy.Apart from his career, Childs' passion is rock climbing."
"Childs says the Internet offers immense potential for businesses to communicate with clients, and he enjoys the challenge of providing that link. "Most agencies, most clients are very navel-gazing.""
St. Petersburg Times
"A specialist in digital branding and interactive services, Matthew Childs seeks out new trends in competitive markets. As an advertising lead at Razorfish, Childs draws from extensive experience in the marketing world, having led Nike's global internal communications department. Before that, he was a writer and editor for Outside Magazine and Playboy.Apart from his career, Childs' passion is rock climbing."
"Childs says the Internet offers immense potential for businesses to communicate with clients, and he enjoys the challenge of providing that link. "Most agencies, most clients are very navel-gazing.""
St. Petersburg Times
Friday, April 16, 2010
Rory Sutherland: Life Lessons from an Ad Man
Rory Sutherland Life lessons from an Ad Man
Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.
An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman
Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.
An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman
Consumers Post Meltdown
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. He identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending
“John Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald's, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights Officer for marketing giant Young & Rubicam, he combines his expertise with the information reaped from Y&R's Brand Asset Valuator (an enormous database of brands) to understand and anticipate change in the intricate world of commerce.”
Gerzema is co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market. He has long been a proponent of placing the consumer at the heart of all business development and decisions.
“John Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald's, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights Officer for marketing giant Young & Rubicam, he combines his expertise with the information reaped from Y&R's Brand Asset Valuator (an enormous database of brands) to understand and anticipate change in the intricate world of commerce.”
Gerzema is co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market. He has long been a proponent of placing the consumer at the heart of all business development and decisions.
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