Matthew Child’s 9 Life Lessons
"A specialist in digital branding and interactive services, Matthew Childs seeks out new trends in competitive markets. As an advertising lead at Razorfish, Childs draws from extensive experience in the marketing world, having led Nike's global internal communications department. Before that, he was a writer and editor for Outside Magazine and Playboy.Apart from his career, Childs' passion is rock climbing."
"Childs says the Internet offers immense potential for businesses to communicate with clients, and he enjoys the challenge of providing that link. "Most agencies, most clients are very navel-gazing.""
St. Petersburg Times
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, April 19, 2010
Sunday, April 18, 2010
Rory Sutherland and Behavioural Economics
Rory Sutherland –the Ad Man – and Behavioural Economics
New technology and behavioural economics are the way of future for marketing.
New technology and behavioural economics are the way of future for marketing.
Friday, April 16, 2010
Rory Sutherland: Life Lessons from an Ad Man
Rory Sutherland Life lessons from an Ad Man
Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.
An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman
Rory Sutherland argues for imputed value in this entertaining and well reasoned talk. He started out as a classics teacher, moved to an advertising firm as a copy writer and became the Vice Chairman of the Ogilvy Group. He was one of the first admen to fall in love with the potential of the internet. He writes a blog at Campaign’s Brand Republic called “the Wiki Man”.
An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
"Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone." Gary Leih, Ogilvy Group Chairman
Thursday, April 15, 2010
What Consumers Really Want
This video helps marketers of the present and future understand something important about consumers and their wants.
Monday, April 12, 2010
Saturday, April 10, 2010
Cool Infographics- a Site Worth Seeing
Cool Infographics
Today I stumbled upon- actually just clicked the 'next blog' button until I found - the "Cool Infographics" blog of Randy Krum. Once I found it, it took me over 2 hours to leave it.
If you are interested in marketing, clear communication, a wealth of information on how to present data in a way people can really grasp it- you will be captivated too. He links with a myriade of other sites and educates, entertains and teaches without ever seeming to pontificate.
I think the site is amazing.
http://www.coolinfographics.com/blog/month/march-2010
Below is just one example of what he has on the site.
Ignite Toronto 2: Ryan Coleman - Designing for visual efficiency from Ignite Toronto on Vimeo.
Today I stumbled upon- actually just clicked the 'next blog' button until I found - the "Cool Infographics" blog of Randy Krum. Once I found it, it took me over 2 hours to leave it.
If you are interested in marketing, clear communication, a wealth of information on how to present data in a way people can really grasp it- you will be captivated too. He links with a myriade of other sites and educates, entertains and teaches without ever seeming to pontificate.
I think the site is amazing.
http://www.coolinfographics.com/blog/month/march-2010
Below is just one example of what he has on the site.
Ignite Toronto 2: Ryan Coleman - Designing for visual efficiency from Ignite Toronto on Vimeo.
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