Showing posts with label placebos. Show all posts
Showing posts with label placebos. Show all posts

Sunday, April 25, 2010

Placebos and pricing

Placebo (for marketplace this has to go under pricing)6 minute video


This 6 minute video by Behavioural Economist Dan Ariely speaks about placebos. What does that have to do with marketing? I'm glad you asked! He brings the topic around to pricing which is an important componenet of marketing decisions.

Dan Ariely