Life long relationship in Advertising

The modern goal of advertising/ marketing should be to create a lifelong relationship and a bond with a product because it meets the need, emotional and phsyical of the consumer so well that they never wish to consider another product. That only arises out of a product or service that delights and surpasses expectations. To the manufacturer or supplier of the product this means an unending stream of revenue- A life long relationship. What marketing has put together let no glitch or error separate!