Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Saturday, May 15, 2010

Apple Brand Pyramid

Apple Brand Pyramid


Sunday, May 9, 2010

How Great Leaders and Great Companies Are Different

"As an ethnographer, we are in search of why but we actually ask what." Simon Sinek.
With an undergraduate degree in anthropology, most of Simon Sinek’s career has been spent in advertising. He joined Euro RSCG, with a stint at Ogilvy & Mather, working on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners. His book, Start With Why, outlines the basis of his current work in leadership consulting.


Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance. He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.

Tuesday, April 13, 2010

Steve Jobs igives Life and Career Advice



Steve Jobs spoke a few years ago at a graduation at Stamford. The video is available at TED and on Youtube but I have placed it here for your convenience.