Saturday, August 28, 2010

Cultural Persuasion

How do some cultures get prosocial actions from their populations? In Copenhagen, they wish people would use the bike racks so instead of scolding or fining, they have a team of people who take bikes that are not in the racks and they oil the change and inflate the tires and leave a note politely asking them to use the bike racks. A little kindness- and it works!
Below is a video of rush hour bike traffic in Copenhagen.

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