Are you familiar with Def Jam Poetry? Have you been following the trend of poetry contests? This man 'Rives' actually presented one of his poems on the 'internet' at TED this year. Companies who are looking for ways to bring their products to consumers in a new and even viral way are following these trends. They are rewarding customers for their time and attention with entertainment and it is working. Here is Rives sharing what he is all about.
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